Hawthorn East Medical & Aesthetic Clinic
Hawthorn East Medical Clinic offers GP, specialists and allied health consultations. There is also a pathology collection centre in-house.
A billboard that was built onto the side of the Hawthorn East Medical & Aesthetic Clinic building was damaged during a storm.
The old billboard had to be replaced and opportunity arose for them to create new designs to advertise their services.
Being a roadside billboard, the engagement time with consumers is on average, less than 3 seconds, as they drive by.
Two billboard creatives has been designed and printed to promote their two core businesses; medical and aesthetic clinic. While keeping the messages short and concise to enhance the ad’s effectiveness.