Kiwii Crushi

Logo & Packaging Design

Kiwii Crushi is a 100% all natural kiwi fruit juice. As a non-alcoholic beverage, the target audience for Kiwii Crushi is mainly children and people that are health conscious.

With existing 6 pack designs plagued with little issues that makes it not as user friendly; like cans can easily fall out of the packaging, when the cardboard gets slightly moist, the carrying holes will just rip etc. Kiwii Crushi’s packaging design can improve that.

Project Description

Main features of this packaging solution:

  • Stability: Cans are stacked in a pyramid shape, to stop them rolling around.
  • Comfortability: The handle opening is 80mm x 19mm, to allow consumer to carry the carton comfortably.
  • Durability: The handle has been strengthened with two layers of cardboard.
  • Insulation: The enclosed carton will help keep the cans cooler.
  • Integrity: The raised panel at the bottom stop cans rolling out upon opening.
  • Visibility: Graphics of a kiwi fruit & the packaging shape delivers prominent shelf appeal.
8 Packages

Will Make A Whole Slice of Kiwi
Fruit For Point of Sale Display