MummyPT was created to make getting fit and healthy as easy as possible for mothers. While dropping their kids off at school every morning or picking them up in the afternoon, MummyPT was designed to host personal training classes at the school just before or after that time. For the convenience of mothers, while able to workout with other mothers that they know.
The branding will need to appeal to the target market; middle-age mothers.
A brand identity has been developed and designed for MummyPT, along with a range of business stationery and marketing materials to be presented at schools (flyers, brochures and eDM’s).
The M symbol in the logo illustrates a woman sitting on the ground with her knees arched; exercising. Coupled with shades of pink and smooth curves to emphasis the femininity of the brand.